THE TEICH GROUP

BreakAway customer-centered marketing innovation and strategy (c) Teich Group

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Ira Teich Profile

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Virgin, MT&T, Conagra

Wal-Mart U.S., GE

Safeway Stores U.S.

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Articles, Releases, Events

Dec 2007, Jan 2008 - UNICEF International (Geneva) - Teich named permanent Member of International THINKTANK on re-inventing the sales and marketing Channel for UNICEF Worldwide

October 2007 - Russia's URAL Regional Government - Ira Teich spent the month in Russia advising its Ural regional government and the region’s senior business, municipal, and academic leaders on innovative Marketing ideas and a re-branding of its capital (Chelyabinsk) and the Ural area to attract investment, tourism, and markets. The project culminated in Teich’s keynote address at the Ural Region Economic and Development Conference. Teich was assigned this project by CESO, a Government of Canada sponsored Agency that assists foreign governments and organizations.



Canadian Grocer November 2005 - Look for Ira's comments on the state of the industry



Energy Pulse Magazine - Series 2004/2005/2006
Energy Pulse is America's largest Energy Journal read by Energy and Electric Utility management in the United`States and around the world.

Teich's series of articles on Marketing and Branding opportunities in the Energy sector included the question: why do these massive companies with multi-million dollar investments in their massive legacy brands not enjoy greater brand impact and influence? Download the PDf from the News & Insight section of this web site. For more articles, try google :-)


Northwest Energy Technology Conference in association with Pacific Northwest Economic Region 14th Annual Summit (Victoria, BC, Canada) - July 2004 - Teich's presentation to delegates including Canadian and American Ministers and Senators on The state of the North American electric Grid and the innovation that are addressing the infrastructure crisis.


Brand Revival Conference on the FOOD SERVICES Industry (Toronto, Canada) - link:
www.brandrevival.net


Brand Revival Conference (Toronto and Halifax, Canada) - November 2004 -  link:
www.brandrevival.net


Convenience U and YCM Magazine - Conference & Convention of the Convenience Retail Channel: "Think BIG - Merchandising Solutions at the Chain Level" - (Toronto Congress Center) - March 2005 and again in 2006  link:
www.ConvenienceU.ca or www.CARWACS.com Also look for Ira's articles in "YCM", the magazine of Canada's convenience-retail channel.

 

 


What we deliver: Market I.Q.

Who we are: Innovators & Pragmatists


 

We are a marketing and branding strategy advisory group, domiciled in Canada and serving retail, product manufacturing, and service clients in North America and around the world.

We deliver high ROI innovative and actionable ideas and insights resulting in transformation-level consumer/customer acquisition and retention. We partner closely with our clients empowering and enriching their teams.


What our clients say about us..

"You are a great person and a great mind and .. have brought to Unicef an energy, a freshness and an unconventional way of looking at business issues that is very reinvigorating and much needed here."

 

Giuseppe Fusco, Deputy Director, UNICEF INTERNATIONAL, Geneva-Switzerland (January 2008)


What our clients say about us..

"... an engagement of his (Ira Teich) services would be a  high value ROI decision"

      - Gary Smith, former Executive Vice President, Safeway Inc. (U.S.)

(Safeway, headquartered in San Francisco is one of the largest Food Retailers in America, with 1,800 + stores and $ 30 Billion + in annual Sales)


What our clients say about us..

"Ira, You're the BEST!"  - Jamie Salter, Chairman of the Board, Gen-X Sports

Gen-X Sports (now a subsidiary of Huffy U.S.) is a leading international sporting goods company that designs, markets, and distributes a wide range of branded sporting goods across multiple channels and brands, including:

Golf: Tommy Armour, RAM, Zebra, Teardrop

Snowboards: Sims, Lamar, Limited

Action sports and skates: Rage, Dukes, Oxygen, Ultra- Wheels, Street Attack, Skate Attack

Skis: Volant

Hockey: Hespeler


What our clients say about us..

“Ira Teich has been invaluable, innovative, and highly strategic in helping Serveron understand its markets in North America and around the world. He is uncanny at connecting-the-dots and developing an elegant and actionable marketing model for Serveron to follow.  He has delivered immense value to Serveron Corporation.”

 

 - Bart Tichelman, Board Director and CEO, Serveron Corporation

Serveron Corp was recognized in Forbes Magazine as one of the key solution providers for the critically vulnerable north American electricity grid.


What our clients say about us..

“(Teich) is a valued business partner" (ConAgra)

 

 

"It is a pleasure to work with these Folks!" (Destination Products International)

 

 

"They have delivered on every promise" (M&M Meat Shops)

 

 

"They have achieved packaging that even surprised our suppliers" (Natrel)

 

 

"(Teich's) contributions are positively reflected in the positive

Trade and Consumer reactions to our products" (Nestlé)

 

 


Professional recognition
 ‘During his tenure as Managing Director and CEO, Ira led our business to greater efficiency, revenues and profitability, while building the strengths of his staff and their morale. 
 His business acumen and strong, collaborative leadership style were the most significant contributors to our company’s recent business success.  More importantly, his dedication to enriching those around him with both wisdom and insight has enhanced the intellectual capital of our business and positioned our company well for the future.
 
On a personal note, Ira has been a tremendous mentor to me – both professionally and personally.  I am confident that he will have equal impact on people and organizations that call for his exceptional talents.”
 
 Patrick Rodmell – CEO Watt International
(note: at time of writing Mr. Rodmell was VP Marketing & Business Development, Watt)

 

 

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"Thank you profusely on behalf of myself, our sponsors and our audiences for your great intellect and convivial presentation at our events. Your vast experience shows. And your passion and intellect for this great movement (Brand Revival) across organizations is evident ... enriched by knowing you."

 

Marie Germain - Chairman

Brand Revival (and BrainFood Partners Inc., and The First Holistic Branding Awards)